Getting to know the customer is the first step in the whole process. To sit down with the client face to face and talk about their interests, their life, their business and their hopes for the future of said business. Once all those pieces are laid out we can then go about the business of creating a sign that will not just announce the presence of a new store or business but will also be a reflection of all those hopes, goals, and dreams for the company. This past fall, two friends from California approached La Crosse Sign Group to create a sign for a new boutique they were opening in La Crosse. One of our sales assistants met with them several times to go over ideas and come up with a projecting sign that would create an elegant addition to the downtown district. The finished sign is an eclectic blend of old and new with its aged wood look and scrolling font displaying the store’s name and nothing more. Willow Boutique is the product of a dream started in California and realized here in La Crosse, WI. Two friends came together to bring their love of fashion to an ever growing Midwest town and La Crosse Sign Group stepped up to the plate to help tell that story, a story not unlike that of all small and large businesses that start out as nothing more than a hope and a dream.