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Locknet business signage in Wausau, WI

20 Dec, 2018

This new monument outdoor business sign for Locknet in Wausau, WI features a push-thru acrylic logo and Hanley color changing RGB LEDs. The color changing LEDs in this outdoor sign can cycle through the whole rainbow or you can set them to a sequence of 3 to 7 colors as we have done here. This variety in color, and visual activity, will definitely bring plenty of attention to this Locknet location. Locknet is an EO Johnson Company with locations in Minnesota, Wisconsin, and Iowa.

Customer Stories

Blackhawk Motel & Suites

14 Aug, 2018

Outdoor Sign by La Crosse Sign Group for Blackhawk Motel & Suites


A fine balance of contemporary and retro elements create a major presence for the Blackhawk Motel & Suites in Wisconsin Dells’ very competitive market. La Crosse Sign Group designed this new outdoor signage to create that balance.

Your image is extremely important. When you reveal a fresh new look you want to make a new statement to your existing and potential customers. This can be achieved through outdoor signage or indoor signage. With offices in La Crosse, WI, Madison, WI, and Eau Claire, WI, contact La Crosse Sign Group to help you make a statement!


Outdoor Signage by La Crosse Sign Group for Blackhawk Motel & Suites


Lia Coryell Paralympic Athlete

3 May, 2017

It was an honor to help Paralympic Athlete, Lia Coryell, add some patriotic flair to her wheelchair. She competed in the Olympic games in Rio last year and continues traveling and competing all over the world. She is an Army veteran and Muscular Dystrophy has confined her to a wheelchair. The word “confined” means nothing to her.  Jeff, the salesman who assisted her on the project said, “She has a spirit I can only wish to have.” When in Rio for the Olympics, she was told to remove any symbolism that would indicate her nationality as it may offend someone. She said, “I’m an American and proud of it.” She wants to make sure everyone knows that, so she came to La Crosse Sign to have her wheelchair wrapped full of patriotic symbolism. Dedication to our nation runs in the family, her son is currently serving in Afghanistan.

Coryell pictured at the Copa Juan Enrique Barrios World Ranking Event in Puerto Rico



LSM Chiropractic

28 Apr, 2017


LSM Chiropractic in Verona, WI is one of many locations in the Madison area and surrounding communities. For 60 years, LSM Chiropractic has provided pain management and chiropractic care. They recently updated their image with a new logo, La Crosse Sign Group has been happy to partner with them to update signage at their present locations. In Verona, we provided two new sets of internally illuminated LED channel letters and a monument sign.

Your image is extremely important. When you reveal a fresh new look you want to make a new statement to your existing and potential customers. This can be achieved through signage.

There are many ways to make your business/organization stand out when updating to a new logo or name:
  • You may want brand new signage for a complete update – such as channel letters or a monument sign.
  • You can also utilize signage that you already have, by updating the faces in an existing monument sign or pylon sign.
  • Changing the vinyl on entrance doors or windows is another great, and simple, way to make your updates visible and effective.



Onalaska Cemetery

11 Apr, 2017


The 13 acre cemetery in Onalaska, WI has a beautiful new archway over the main entrance. Our sales staff and designer Chris Clark worked closely with the Onalaska cemetery committee to bring their vision to life. The cemetery committee brought drawings from the early 1900’s to the initial design meeting, inspired by arches of the past. Chris custom designed a new aluminum arch to incorporate the historical style with the existing fence and stonework. This is a fitting way to commemorate all those who have come before us.

Customer Stories

The Decision of Signage

4 Apr, 2017



Decisions, decisions…

These days we are constantly bombarded by choices in everything – from the flavor of coffee we want to which internet provider gives the best service. The sign industry is no exception, you may feel overwhelmed by the options when choosing signage. This post is written with the purpose to help you sort things out and arrive at a decision that is right for you.


When thinking about what type of sign you want first ask yourself the following questions:

What would you like your signage to accomplish for your business?

Will your sign be interior, exterior, or both?

When do you need your sign project completed by?

What is the budget range you have established for this sign project?

Do you have a business logo already created that we will be using?

Start by answering the above questions and then prepare a list of your own of questions you would like to ask our sales staff. Every sign project involves a partnership between our staff and our customers.


More than just signs.

Often times our customers are small businesses. They want to make a unique statement with a building and signage that catches the eye and is effectively representing who they are. While La Crosse Sign Group is noted for creating signs that are a work of art in themselves, we also tackle projects that add value and curb appeal to existing buildings. The Art Deco structure that houses Revolution is an example of how we took our knowledge of fabrication and installation to wrap the storefront in aluminum for a fresh update.  The structure is now a focal point in the downtown area of Black River Falls, WI with its sleek modern entrance that still holds on to the charm of the early 20th century.

Customer Stories

Willow Boutique La Crosse, WI

9 Feb, 2017


Willow 2

Getting to know the customer is the first step in the whole process. To sit down with the client face to face and talk about their interests, their life, their business and their hopes for the future of said business. Once all those pieces are laid out we can then go about the business of creating a sign that will not just announce the presence of a new store or business but will also be a  reflection of all those hopes, goals, and dreams for the company. This past fall, two friends from California approached La Crosse Sign Group to create a sign for a new boutique they were opening in La Crosse. One of our sales assistants met with them several times to go over ideas and come up with a projecting sign that would create an elegant addition to the downtown district. The finished sign is an eclectic blend of old and new with its aged wood look and scrolling font displaying the store’s name and nothing more. Willow Boutique is the product of a dream started in California and realized here in La Crosse, WI. Two friends came together to bring their love of fashion to an ever growing Midwest town and La Crosse Sign Group stepped up to the plate to help tell that story, a story not unlike that of all small and large businesses that start out as nothing more than a hope and a dream.

Customer Stories

State Bank La Crosse, WI

7 Feb, 2017

SB Blog

Continuing on at tradition of service for over 100 years is something that hits home here at La Crosse Sign Group. State Bank has been in business for 134 years, serving generations of customers much like La Crosse Sign Group has. Our salesman Craig Breitsprecher was called upon to assist with the re-imaging of the bank’s signs and part of that process was to bring back the grandness of the vintage signs of the past. The downtown La Crosse location of State Bank is a solid stone structure from the early 1900’s that gives a sense of security and permanence in its very design. For this impressive building our designer Chris Clark came up with a projecting blade sign that hearkened back to the early days of advertising and an era when downtown La Crosse was lit up with bright neon signs drawing in customers and giving a vibrancy to the city streets. It was with great pride that La Crosse Sign Group and State Bank unveiled their new sign, a sign that will light the way for generations to come.


Customer Stories

St Paul’s Ev. Lutheran Church Tomah, WI

1 Feb, 2017

St. paul Blog

Since 1874, St. Paul’s Lutheran Church has been providing sanctuary to believers in the Tomah, WI area. In honor of this long tradition of faith, La Crosse Sign Group designed a monument sign with message center that brings to mind the story of the old rugged cross. Bringing the church into the 21st century with new technology to relay information to members about upcoming events, hours of worship, and other announcements in a way that does not take away from the beauty and simplicity of the church itself. Our designer Chris Clark had a personal hand in this sign because his own grandparents have made this church home for decades. Building on faith and tradition, La Crosse Sign Group went the extra mile to produce a sign that speaks of the future while still holding on to the rich past of a church and its believers.